<the what>
With the recent renewal of the Citi x American Airlines partnership, the two clients wanted a complete redesign of their website to properly showcase their credit card portfolio.
<the how>
Each credit card in the Citi x American Airlines portfolio has different rewards and offers based on a specific target demographic. To ensure we were reaching the right audience, we needed to make a template flexible enough to showcase what each credit card has to offer.
<the design>
We started the design process by transforming the wireframes into a template and then applying each credit card's unique color palette, imagery, and copy to each page to build out the site.
For the template design, we used simple, modular components that referenced the shape of the credit card, accompanied by large hero imagery to bring out each card’s unique identity.
