<jbl>

Tiny tech. Massive performance.

JBL looked to launch their new Endurance Peak 3 earbuds in a big way with a capsule collection showcase on the slopes with pro-snowboarder, Russell Winfield, and needed a not-so-micro site to pair with it.

<jbl>

Tiny tech. Massive performance.

JBL looked to launch their new Endurance Peak 3 earbuds in a big way with a capsule collection showcase on the slopes with pro-snowboarder, Russell Winfield, and needed a not-so-micro site to pair with it.

/Role

Lead Visual Designer

/Deliverables

High Fidelity Designs

Development Handoff

/Year

2023

/Role

Lead Visual Designer

/Deliverables

High Fidelity Designs

Development Handoff

/Year

2023

<the design>

We used a scalable modular page design in order to host three phases of the campaign: generate awareness, live stream the event, and provide a post-show summary, as well as promote the Endurance Peak 3 and drive product purchases. 

We used graphic elements to give it the look and feel of a skate magazine with large, action-packed imagery to create a feeling of excitement while keeping color palettes and type consistent with JBL’s brand design system.

<the results>

Overall, the campaign was a huge hit reaching 1.3 million people from the snowboarding and NBA community. The live stream had 97 million video plays, and there were 150k hits on the site. The event also contributed to doubling the sales of the Endurance Peak 3. 

janice chen © 2025

janice chen © 2025